So, following a busy month in May with the latest fidget spinning craze, what is there to look out for in June? The emphasis turns to the highly anticipated Despicable Me 3 movie which is released in UK cinemas on the 30th June. Despicable Me 3 is expected to perform incredibly well given the success of the Despicable Me franchise – the 3 movies have grossed over $2.5 billion dollars in global box office sales with the last movie “the Minions” being the second highest-grossing animated film of all time.
Consumer products for Despicable Me 3 include our own range of hair and fashion accessories which will be available soon. The exclusive collection features hair accessories, gift sets, Jewellery and keychains. Along with our own range of DM3 products, Thinkway Toys’ line-up of high-quality collectables, plush and action figures are already on sale as well as EOLO’s outdoor toys which feature Slingshot Heroes and Foam Planes. Both Topps’ Despicable Me 3 Trading Card and Sticker Collections capture epic scenes from the upcoming movie as well as all the best characters and go on sale on the 15th June.
A new entry into the market from Panini includes the Invizimals Trading Card Game which goes on sale on the 22nd June. Invizimals is a ‘PlayStation portable’ augmented reality collectable video game, published by Sony. Panini have released both Sticker and Trading Card collections in Europe, which have sold at a staggering rate, often seeing the collections driving the sales of the game. Panini UK is now looking to replicate this success, creating an identical marketing plan with significant above the line support which includes a heavy TV advertising campaign along with nationwide sampling.